Digital marketing is driving the agenda across organisations particularly in marketing departments and it is gradually becoming the most important sales and marketing channels available to business. Organizations of all sizes are coming to terms with the impact of the internet on their business. It is therefore essential for all marketing practitioners to understand and be able to utilise these digital channels effectively.
This course is designed to enable you understand how to take advantage of digital tools and techniques weaving them together to create an effective digital marketing strategy. It will explore digital marketing in enough detail to give you a sound understanding of its key issues, current trends, technological applications and possibilities.