A CIM qualification at Level 6 develops your strategic marketing skills enabling you progress your marketing career and perform professionally at a management level.

This qualification combines marketing and management providing the strategic skills required to manage the marketing function.

 

Entry Requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing or CIM Level 4 Certificate in Professional Digital Marketing.
  • Any relevant Level 4 qualification
  • Bachelor or Master’s degree, with at least one third of credits coming from marketing content (i.e. 120 credits in Bachelor’s degrees or 60 credits with Master’s degrees).
  • Professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto Level 6.
  • Evidence of achieving one of the following English Language qualifications within the last two years if English is not your first language: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

Programme duration: 9-12 months

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What will you learn?

Mandatory

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Marketing & Digital Strategy

This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.
You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making.

Assessment: Assignment
The assessment will require submission of an assignment based on a given theme and an organisation of choice.

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Digital Optimisation

This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. It will enable you to integrate and optimise digital marketing as well as develop strategic responses to change.

Assessment: Assignment
The assessment will require submission of an assignment based on a given theme and an organisation of choice.

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The Digital Customer Experience

This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives.

Assessment: Assignment
The assessment will require submission of an assignment based on a given theme and an organisation of choice.

There are four sessions per year taking place in January, April, July and September.