Take a strategic approach to PR and prepare to lead at board level. Gain an advanced understanding of professional practice, including PR strategy and planning, content management, media and engagement, measurement and evaluation, and PR leadership. All underpinned by reference to ethics and the code of conduct. You’ll also put your learning into practice, evaluating a wide range of PR concepts and techniques and applying them practically to your own work and sector.
It’s right for you if you’re an experienced PR professional and are ready to progress towards a senior management position, or if you have previously studied the CIPR Advanced Certificate in Public Relations. Students who successfully complete all three units will be awarded a CIPR Professional PR Diploma
An analytical perspective is applied to encourage a reflexive approach in examining candidates’ own experience alongside case studies of organisations and scenarios.
Unit 1 Assessment Method:
2,000-word executive report + supporting summary analysis of secondary research findings (maximum of 2,000 additional words)
A professional approach emphasises the importance of ethical practice, maintaining trust, reputation management, and informed judgement. Candidates are encouraged to draw on their own experience alongside case study examples of campaigns and strategic practice.
Unit 2 Assessment Method:
1,000 – 1,500-word thought leadership article + supporting statement of personal reflection (maximum of 2,000 additional words)
Principles relating to accountability, socio-cultural considerations, ethical practice and continuous professional development will be applied. Candidates will be able to examine their own processes and practices alongside case study examples.
Unit 3 Assessment Method:
2,000-word management proposal + supporting review of proposal for change (maximum of 2,000 additional words)
You qualify for the CIPR Diploma if you have any of the following:
In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.