DMI Certified Digital Marketing Professional Online Programme

DMI Certified Digital Marketing Professional Online Programme

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Digital changes everything. Culture. Commerce. Community. And then digital goes and changes itself. Such is the rate of progress. Your ambition may be big and clear, but without the right digital skills, it is completely out of reach.

 

And it’s not just about what you can do either – it’s also about what the world knows you can do.

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Program Overview

It doesn’t matter where you are in your digital marketing career, whether you are a beginner, business owner or a marketing professional looking to upskill, the DMI Certified Digital Marketing Professional certification is a perfect fit for you to become a globally recognized digital marketer.

What Will I Learn?

After completing this program you would have been equipped with tools to become a smart, capable and global player on the digital stage. You will be able to develop a powerful digital marketing strategy all by yourself. By becoming a Certified Digital Marketing Professional you will have a robust and in-depth understanding of how to implement effective digital marketing campaigns. You’ll be equipped with all the necessary skills you need to have a successful digital marketing career.

Search Engine Optimization Module Info & Overview

Search Engine Optimization

Module Info & Overview

You must be found. Which means you must make yourself found. Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like’.

Social Media Marketing Module Info & Overview

Social Media Marketing

Module Info & Overview

It’s not just social media marketing, it’s a big warm pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.

Content Marketing Module Info & Overview

Content Marketing

Module Info & Overview

Digital media is fascinating and powerful because it’s super person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do.

This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the superpower ability to see what works.

Introduction to Digital Marketing Module Info & Overview

Introduction to Digital Marketing

Module Info & Overview

What’s it all about? How do you reach customers? How can traditional and digital media work together to create a water-tight campaign that speaks its truth across any and every channel? What’s the difference between inbound and outbound marketing? This module takes you through all the basics, helps you explore the buyer journey and stays rooted in practice. The goal is always to keep things clear and actionable.

Paid Search (PPC) using Google Ads Module Info & Overview

Paid Search (PPC) using Google Ads

Module Info & Overview

Pay-Per Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision.

Display & Video Advertising Module info & Overview

YouTube. Because we have eyes to see. Learn how to set up, manage, analyse and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where it’s at.

Email Marketing Module Info & Overview

Email Marketing

Module Info & Overview

Are email lists still relevant? Oh yes. An email is post sent to your virtual home address so it’s important – but needs to be done properly to make sure that email gets opened and starts your target on a click-through journey of discovery. Also see how it can all be automated for max efficiency and let’s not forget the all-important regulatory stuff.

Digital Marketing Strategy Module Info & Overview

Digital Marketing Strategy

Module Info & Overview

We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high performance sports car round and round in circles on your way to the supermarket. That’s why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

Website Optimization Module Info & Overview

Website Optimization

Module Info & Overview

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight – and insight is power.

Analytic & Google Analytics Module Info & Overview

Analytic & Google Analytics

Module Info & Overview

Be all seeing, all knowing. This module helps you unleash the awesome capability of data. Discover what you customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is not just great power, it is super power. (And we also cover the legal stuff because with that thrilling, addictive power comes responsibility).

Who Should Take This Program?

✓ Traditional Marketers and Marketing Executives who want to play a bigger, sharper game

✓ Marketing Managers and Senior Management

✓ IT Managers

✓ Graduates with no plans to wait around

✓ Small Business Owners who may or may not want to stay small

✓ Career Changers

✓ Entrepreneurs who want to be more entrepreneurial

✓ Whoever needs to create and apply a digital marketing strategy for their organization

✓ Become a Certified Digital Marketing Professional on completing this exam

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What’s In It for You?

By signing up for this course you will become a member, joining thousands of alumni globally who are already playing the digital game to win. You will have access to resources, insights, digital smarts and real opportunities and all you need to build a successful career.

White-hot course content

Get the latest up to date courseware via our learning experience platform.

Vibrant connected community

Connect and join over 55k global members in the DMI Network.

Maintain your Status and Skills year-on-year

Continuous professional development guaranteed, keeping you in the game.

Toolkits & Premium Content

The latest content and toolkits to always keep you in the game.

Globally recognized Certification

A globally recognized digital marketing certification to move you & your career forward.

Test your skills diagnostic

Benchmark your skills against your professional competition and stay top of your game.

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Why Simon Page?

Simon Page College of Marketing is a modern and dynamic training institution committed to the provision of quality qualifications and training for professional and academic development across Africa. We currently operate in 3 countries (Nigeria, Ghana & Kenya).

 

Simon Page has trained over 7, 000 delegates across Cameroun, Cote d’Ivoire, Ghana, Kenya, Nigeria, Tanzania, Togo and Uganda. The profile of delegates span entry level to senior management level professionals from different industries including FMCG, Banking & Finance, Real Estate, Tourism & Hospitality, Aviation, Public Sector, Information Technology, Telecommunications and so on. Simon Page has received several commendations from its accrediting bodies for the outstanding performance of its students and faculty.

Testimonials

  • Studying at Simon Page has helped me not only with my personal work but with my office work as well. The lecturers are helpful and understanding which makes it easy for me to also understand what is being taught and I am actually able to use what I learn practically at work.

    Cheryl Annum

  • My company, Ghana Free Zones Authority, within the realm of marketing, strives to attract foreign and local investment in Ghana that gears towards exports. Our marketing strategies centered on pitching the fundamentals of our attributes to local and foreign nationals who fit our criteria without treating them as separate entities. After being exposed to global marketing strategies from Simon Page (CIM), I have, together with my marketing team, been able to compartmentalize these entities and treated each one with their requisite systems of approach that, to a certain extent, have achieved the desired result.

    Michael Akonta

  • I appreciate Simon Page's tutors for the great presentation skills and the in-depth understanding of all CIM modules which made pass my level 6 successfully and currently pursuing my level 7. I love Simon Page!

    Joshua Kofi Abbey - Marketing Manager, Jares Investments Global Limited

  • Simon Page came highly recommended by a friend because of the calibre of tutors who take the courses and I must say that I have not regretted coming here.

    Diana Dogbe

Digital Marketing is impacting businesses worldwide and companies are on the lookout for professionals with well-rounded digital marketing skills.

 

The DMI Certified Digital Marketing Professional online program is specially designed for individuals who desire to gain the best and latest digital marketing skills with a globally recognized certification regardless of their location.

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