4 Amazing Advantages of Having a Digital Marketing Certification

4 Amazing Advantages of Having a Digital Marketing Certification

The Digital Marketing Institute (DMI) is a global regulating body for the digital marketing industry. They facilitate and help execute digital marketing courses and accreditation across the globe which helps to uphold and again increase the skills standard in the industry. The DMI is the body that provides you with you Digital Marketing Certification and this certification comes with many benefits. Some of which we would discuss below.

 

Benefits

Become an In-Demand Professional

Have you heard of the digital skills gap? This year, 2020, 2 million new digital jobs are expected to spring up in the United Kingdom ALONE with not enough skilled digital marketers to fill them. With the numerous digital agencies springing up every year in Ghana and the need for qualified digital marketers, digital marketing professionals are a hot commodity. This means that studying digital marketing puts you at a competitive advantage because you are preparing yourself for a career where demand exceeds supply.

Negotiate for a Higher Salary

We previously stated that digital marketing jobs are now in demand, therefore in working in this industry think of yourself as a commodity and negotiate your salary accordingly. “At least for graduates of DMI’s Professional Diploma in Digital Marketing, their average salary is $54,000.  Adding a digital marketing certification to your years of experience means that you can command up to this amount even in Ghana based on the position available. DMI also reported that 53% of its graduates have had their salary increased after completing the program”. Need I say more?

Easy Networking whiles learning

Networking refers to the exchange of information and ideas among people with a common profession or special interest. Therefore, in the digital marketing class there is a big chance you could be looking at your new business partner or your future employer. And why would they not want to partner with you? They have seen firsthand in the classroom your potential and the value you can bring to their business.

Membership and Community

Lastly, having a certification allows you to become a member of a new community of peers. This alumni community gives you the opportunity to create business opportunities because your certification plugs you into a network of lecturers and graduates that you can tap into. There also a sense of camaraderie and respect among peers who have endured the same rigor as you did. You can say you belong to an elite club, just like the Chartered Institute of Marketers (CIM), Digital Marketing Institute (DMI) and Chartered Institute of Public Relations (CIPR).

Based on the above 4 benefits you can see there are great opportunities for digital professionals across multiple roles and industries. Employers are seeking professionals on a global scale who can fill in the digital marketing positions they desperately need. So if you are interested and serious about starting your digital career consider getting a certified with DMI’s Professional Diploma in digital marketing.

Esmeralda Hongla
esmeralda.hongla@simonpage.edu.gh
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